Sign In249% Traffic Growth in 12 Months
A Comprehensive SEO Success Story
Plumbing & Sewer Services | Metro Atlanta, GA
📊 Results at a Glance
| Metric | Before (Feb 2025) | After (Jan 2026) | Growth |
|---|---|---|---|
| Monthly Organic Traffic | 531 | 1,855 | +249% |
| Organic Keywords | 400 | 759 | +59.45% |
| Authority Score | 13 | 24 | +85% |
| Peak Traffic | - | 5,900 (July 2025) | Milestone |
🎯 The Challenge
NGI Trenchless Pipe & Sewer Repair, a plumbing specialist in Metro Atlanta, struggled with minimal online visibility and low organic traffic.
Low Traffic
Only 531 monthly website visits despite quality services in a growing market.
Weak Authority
Domain authority of just 13 made ranking for competitive terms nearly impossible.
Technical Issues
10+ broken links, 11 404 errors, missing meta descriptions, and poor site speed.
Limited Rankings
Only 400 keywords ranking with minimal visibility in local search results.
Poor Local Presence
Unoptimized Google Business Profile with inconsistent citations.
Competitive Market
Facing established competitors dominating Metro Atlanta plumbing searches.
Goal
Dominate local search for trenchless sewer repair services in Metro Atlanta and drive sustainable organic traffic growth.
🚀 Our 5-Phase Strategy
Phase 1: Technical Foundation
- Fixed 11 404 errors
- Resolved 10+ broken links
- Optimized site speed
- Added missing H1 tags
- Implemented alt tags
Phase 2: Local SEO Dominance
- Comprehensive GBP optimization
- Built 100+ local citations
- Created hyper-local content
- GEO-tagged image strategy
- MyMap creation
Phase 3: Content & Authority
- 14 Web 2.0 properties
- Press release (100+ sites)
- Branded YouTube video
- Google Site mirror
- Cloud stack development
Phase 4: Link Building
- Forum outreach campaigns
- Review platform links
- Blog guest posts
- Strategic link swaps
- 50+ new referring domains
Phase 5: On-Page Optimization
- Schema markup implementation
- Semantic keyword optimization
- Topic cluster creation
- Internal linking architecture
- Conversion rate optimization
📈 Month-by-Month Growth
531 visits | Technical audit completed | Foundation set
~700 visits | Technical fixes deployed | Site speed improved
~900 visits | GBP optimization complete | Citations building
~1,200 visits | Web 2.0 links published | Content strategy launched
~1,800 visits | 100+ citations built | Local pack rankings improved
5,900 visits | Press release distribution viral effect | Major traffic spike
~2,000-2,500 visits | Stabilization period | Continued optimization
~1,850-2,000 visits | Link building campaigns | Seasonal adjustments
1,855 visits | Sustainable growth achieved | 249% total increase
💡 Key Tactics That Moved the Needle
What Worked Best:
Unique Differentiators:
🏆 Competitive Advantages Gained
Before EfficiencyBoss
- Barely visible in local search
- Losing to competitors for key terms
- Low domain trust signals
- Minimal online presence
- Poor technical SEO health
- Inconsistent NAP citations
- Unoptimized GBP profile
- Weak backlink profile
After 12 Months
- Ranking in top 10 for 100+ keywords
- Appearing in Google 3-pack
- Authority score nearly doubled (13→24)
- Comprehensive online presence
- Clean technical foundation
- 100+ consistent citations
- Fully optimized GBP with weekly updates
- 50+ high-quality referring domains
EfficiencyBoss completely transformed our online presence. We went from barely being found online to ranking for dozens of important keywords and getting calls every day from our website. Our organic traffic has nearly tripled, and we're seeing real business results from the SEO investment.— NGI Trenchless Pipe & Sewer Repair
📌 Key Takeaways
- Technical Foundation is Critical - Fix technical issues first to enable all other growth opportunities
- Local SEO Drives Results - For service businesses, GBP optimization and citations are essential
- Diversify Link Sources - Web 2.0, press releases, citations, and outreach all contribute to authority
- Consistency Wins - Monthly execution and monitoring maintain momentum and compound results
- Schema Markup Matters - Structured data significantly enhances visibility and click-through rates
- Quality Over Quantity - Strategic, relevant links outperform high-volume, low-quality approaches
🔧 Services Provided
🎯 This Strategy Works For:
Plumbing Contractors
Dominate local search for emergency and specialty plumbing services.
HVAC Companies
Capture heating, cooling, and maintenance service searches year-round.
Electrical Services
Rank for residential and commercial electrical work in your area.
Roofing Contractors
Generate leads for roof repair, replacement, and inspection services.
General Contractors
Establish authority for remodeling, renovation, and construction projects.
Home Service Businesses
Any local service provider in competitive markets can achieve similar results.
Key Requirements:
- ✓ Commitment to 12-month campaign
- ✓ Technical access to website
- ✓ Budget for citations and link building
- ✓ Willingness to create content
- ✓ Active review generation
📞 Want Similar Results?
EfficiencyBoss specializes in SEO for contractor and home service businesses.
We combine technical excellence, local SEO expertise, strategic link building, and conversion optimization with transparent reporting.
Next Steps:
- Free SEO audit of your website
- Competitive analysis of your market
- Custom strategy proposal
- Month-by-month roadmap
- Kick-off within 7 days